Augmented Reality and Toys: A Lego case study

Why did Lego went ahead with Augmented Reality? What kind of product was chosen? What was the reaction of the Media to this news? These questions will be answered in this LinkedIn deepdive. Examining use cases for the #ARdeepdives is a lot of fun.

The story behind the brand - LEGO - BRAND MINDS

A Week in WebAR: Nike, LEGO and McDonald's Sweden, by 8th Wall, 8th Wall

LEGO A Strategic Analysis

Lego accused of muscling in on fans after BrickLink takeover, Lego

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LEGO® City Missions: Building Creative Confidence [RoundTable and Review]

LEGO® 42158 NASA Mars Rover Perseverance - ToyPro

Augmented reality with LEGO by antjeverena

How LEGO's Mind-Blowing Digital Makeover Skyrocketed Efficiency: A Case Study on LEGO

LEGO AR Experience, Nexo Knight AR Game Engine