Can Mielle Organics Stay True to Its Consumers Post-acquisition?

In 2022, Mielle Organics was the third fastest growing brand in terms of online search volume, per Spate.

Procter & Gamble Acquires Black-Founded, Woman-Led Hair Brand Mielle Organics - AfroTech

P&G Beauty acquires Mielle Organics

Natural Hair Products, Organic Hair Care Products

Monique Rodriguez and Bea Dixon on Being Black Beauty Founders

Mielle Organics Launches into Ulta Beauty

Mielle and P&G FAQS- MIELLE

Rosemary Hair Strengthening Oil, Scalp Oil for Hair Growth- MIELLE

Rice Water & Aloe Bundle- MIELLE

Rosemary Mint Strengthening Shampoo 12oz / 355ml - Nourish and cleanse dry, weak, or brittle hair with this scalp-tingling hair strengthening

MIELLE Rosemary Mint Organics Infused with Biotin and Encourages Growth Hair Products for Stronger and Healthier Hair and Styling Bundle Set 5 PCS

Mielle Organics Rosemary Mint Strengthening Shampoo Infused with Biotin, Cleanses and Helps Strengthen Weak and Brittle Hair, 12 Ounces : Beauty & Personal Care

Can Mielle Organics Stay True to Its Consumers Post-acquisition?

MIELLE LAUNCHES FIRST AD CAMPAIGN 'FROM ONE QUEEN TO ANOTHER,' DISMANTLING BEAUTY SECRET 'GATEKEEPING,' AND FORGING SISTERHOOD THROUGH AWARD-WINNING TEXTURED HAIR PRODUCTS