Can Mielle Organics Stay True to Its Consumers Post-acquisition?
![Can Mielle Organics Stay True to Its Consumers Post-acquisition?](https://img.gcimagazine.com/files/base/allured/all/image/2023/01/mielle_organics_tulsi_collection.6298c3ee59366.63c01cb383912.png?auto=format%2Ccompress&fit=max&q=70&w=1200)
In 2022, Mielle Organics was the third fastest growing brand in terms of online search volume, per Spate.
Procter & Gamble Acquires Black-Founded, Woman-Led Hair Brand Mielle Organics - AfroTech
![](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/a160/e05e/2f6e/9286/d5f9/7511/53af/cca8/5d1f/a6e8/a6e8.jpg)
P&G Beauty acquires Mielle Organics
![](https://mielleorganics.com/cdn/shop/files/20230607-Mielle_StylizedPhotographyResize_A_1_2000x.jpg?v=1693361809)
Natural Hair Products, Organic Hair Care Products
![](https://hips.hearstapps.com/hmg-prod/images/elle-black-founders-lead-64265a2b9f318.jpg)
Monique Rodriguez and Bea Dixon on Being Black Beauty Founders
![](https://mma.prnewswire.com/media/1798738/mielle_ulta_press_copy.jpg?p=facebook)
Mielle Organics Launches into Ulta Beauty
![](https://mielleorganics.com/cdn/shop/products/pomegranate_honey_detangling_conditioner_reviews_1_1200x.png?v=1701235526)
Mielle and P&G FAQS- MIELLE
![](https://mielleorganics.com/cdn/shop/files/20230613-Mielle_RM-Render_Oil-C_5000x.jpg?v=1686774998)
Rosemary Hair Strengthening Oil, Scalp Oil for Hair Growth- MIELLE
![](https://mielleorganics.com/cdn/shop/files/20230607-Mielle_StylizedPhotographyResize_D_5000x.jpg?v=1686328100)
Rice Water & Aloe Bundle- MIELLE
Rosemary Mint Strengthening Shampoo 12oz / 355ml - Nourish and cleanse dry, weak, or brittle hair with this scalp-tingling hair strengthening
![](https://m.media-amazon.com/images/I/51CzxnUKPFL._AC_UF1000,1000_QL80_.jpg)
MIELLE Rosemary Mint Organics Infused with Biotin and Encourages Growth Hair Products for Stronger and Healthier Hair and Styling Bundle Set 5 PCS
![](https://m.media-amazon.com/images/I/81Wcb61Wy3L._AC_UF350,350_QL80_.jpg)
Mielle Organics Rosemary Mint Strengthening Shampoo Infused with Biotin, Cleanses and Helps Strengthen Weak and Brittle Hair, 12 Ounces : Beauty & Personal Care
![](https://img.gcimagazine.com/files/base/allured/all/image/2023/01/mielle_organics_tulsi_collection.6298c3ee59366.63c01cb383912.png?auto=format%2Ccompress&fit=max&q=70&w=1200)
Can Mielle Organics Stay True to Its Consumers Post-acquisition?
MIELLE LAUNCHES FIRST AD CAMPAIGN 'FROM ONE QUEEN TO ANOTHER,' DISMANTLING BEAUTY SECRET 'GATEKEEPING,' AND FORGING SISTERHOOD THROUGH AWARD-WINNING TEXTURED HAIR PRODUCTS
![](https://mielleorganics.com/cdn/shop/files/RMHairOil-Lifestyle_1200x.png?v=1686774998)
Terms of Use- MIELLE
![](https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8zMzI3ODE0OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTczNjExMTc3Nn0.ElL8qIBDW2MN1TYSeNaax1Y-eeYewlAad00Hqfb0L6c/img.png?width=1200&height=800&quality=90&coordinates=133%2C0%2C67%2C0)
I Tried It: Mielle Organics Avocado & Tamanu Collection - xoNecole
![](https://m.media-amazon.com/images/I/61ehXTaZEpL.jpg)
Mielle Organics White Peony Sulfate-Free Leave-In Conditioner, Color Safe, 8 Ounces : Beauty & Personal Care