Fratelli Beretta's Simone Bocchini Discusses New Viva la Mamma Product Line

In the United States, authentic Italian pasta has traditionally had two competing poles—quality and convenience. Freshness and flavor, we thought, could be spared for the latter and ease of preparation for the former. But Fratelli Beretta’s new Viva la Mamma line is turning the paradigm on its head—with six fresh and never frozen pasta dishes that serve up in just two minutes.I spoke with Simone Bocchini, President of Fratelli Beretta USA, to learn more about the line making its U.S. debut.“Good Italian food can come out of the microwave.

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Fratelli Beretta's Simone Bocchini Discusses New Viva la Mamma Product Line

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Fratelli Beretta's Simone Bocchini Discusses New Viva la Mamma Product Line

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