Explore a Magical World with New Lucky Charms AR Game “Journey to The Magic Gems”

Lucky Charms is extending its magic beyond the cereal bowl and transforming neighborhoods into Lucky the Leprechaun’s world with the launch of the bra

Lucky Charms™ Magic Gems

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Explore a Magical World with New Lucky Charms AR Game “Journey to The Magic Gems”

Lucky Charms™ Magic Gems

Niantic & Lucky Charms Partner Up For New AR Mobile Game

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Explore a magical world with new Lucky Charms AR game “Journey to the Magic Gems” - General Mills

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Niantic & Lucky Charms Partner Up For New AR Mobile Game

Niantic & Lucky Charms Partner Up For New AR Mobile Game

Lucky Charms™ Magic Gems

Lucky Charms™ Magic Gems