Design for Delight: How To Fall In Love With Your Customer's Problems (And Not The Solution) - Intuit Developer Community Blog

The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus is a foundational belief and

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