Why Taylor Swift's First-Week 'Lover' Sales Total Is A Big Deal

In a world where artists make the majority of their money from touring, Swift proves that creativity — and a compelling offer — can still motivate fans to break out their wallets for new music.

Taylor Swift's 'Lover' Hits No. 1 but Lags Prior Albums as Star Bets on Streaming - WSJ

Taylor Swift Played Her Cards Better Than We Could Have Imagined - The Ringer

All The Sales Records Taylor Swift's 'Lover' Has Broken So Far

Taylor Swift just made Billboard history, again - OPB

Best Taylor Swift Songs: Top 100

Taylor Swift's 'Lover' First-Day Sales Are More Than Any Other 2019 Album's First-Week Totals

Taylor Swift's Eras tour becomes first to gross over $1bn – report, Taylor Swift

Taylor Swift's 'Lover' Makes Up 27% Of First-Week U.S. Album Sales

Taylor Swift's 'Eras' Is Easily the Biggest Concert Film Opening Ever - The New York Times

Taylor Swift Now Has More No. 1 Albums Than Any Woman in History - The New York Times

Taylor Swift's First-Week 'Lover' Sales Made Up Over 25% Of Album Sales

How Taylor Swift's Eras Tour Conquered the World - The New York Times

Taylor Swift's Lover: A lightning rod for a record industry struggling to define its own success - Music Business Worldwide

Taylor Swift albums and songs sales - ChartMasters