How Michael Jordan's sneakers became a cultural phenomenon, despite the hefty fines he paid
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Michael Jordan didn't just change the game of basketball; he also revolutionized the sneaker world, ruffling some feathers and incurring fines along the way. When Jordan burst onto
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Michael Jordan Earliest Documented Game-Worn Sneakers
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The Rise Of Sneaker Culture: Air Jordans And Beyond, Sneakers, Sports Memorabilia & Modern Collectibles
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Did Michael Jordan really say 'Republicans buy sneakers, too'? The history behind the infamous quote
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Michael Jordan Lifestyle & Culture Magazines
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Last Dance: Why Michael Jordan invented slights to use as motivation
Michael Jordan's Impact on Sneaker Culture, by Evans Okoro
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Why are Air Jordans so valuable?
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The Michael Jordan Effect & Its Influence On Football - SoccerBible
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Michael Jordan Earliest Documented Game-Worn Sneakers
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The Rise Of Sneaker Culture: Air Jordans And Beyond, Sneakers, Sports Memorabilia & Modern Collectibles
![](https://www.newshub.co.nz/home/lifestyle/2022/11/how-sneakers-came-to-be-cultural-currency/_jcr_content/par/image.dynimg.1280.q75.jpg/v1669165839532/DONOTUSE-getty-images-via-cnn-sneaker-industry-revolution-michael-jordan-basketball-1120.jpg)
How sneakers came to be cultural currency
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How Michael Jordan helped transform Nike from uncool jogging brand to selling £22bn-worth of trainers a year
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A Look At Michael Jordan's Worst Fashion Choices
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How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes