The Power of Kawaii: How Cute, Squishy Things Influence Us

Adorable puppies and baby cheeks don't just make us feel good—they change our behavior in surprising ways.
Adorable puppies and baby cheeks don't just make us feel good—they change our behavior in surprising ways.

Philosopher Simon May Examines the Awww-Inspiring “Power of Cute”

12cm Plush Keychain Duck And Chicken Kawaii Plushie Cute Things Charms For Backpacks Soft Toys Gifts Cute Room Decoration 1 PC - AliExpress

25/35/50cm Kawaii Dragon Plush Toy Cute Soft Plushies Stuffed Pillow Holding Sleeping Doll Birthday Gift for Kids Girlfriend - AliExpress

Kawaii Culture: The Power of Cuteness

Start reading Administering Affect

Hello Kitty at 40: The cat that conquered the world

What is Kawaii? - Japan Fans

Hello Kitty and Japan's kawaii diplomacy

From kawaii cats to unicorns — Somerset House delves into the irresistible power of cuteness

PDF) How the Japanese Term Kawaii Is Perceived Outside of Japan: A Study in Israel