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Opinion: Barbie Maker Mattel Falls Short in Latest TV Ad

Sam Bessell on LinkedIn: Was the successful launch of Barbie smart strategy or fortunate timing? -…

Ynon Kreiz on LinkedIn: Mattel introduces first Barbie doll representing a person with Down…

Ynon Kreiz on LinkedIn: Mattel introduces first Barbie doll representing a person with Down…

Mikayla Hopkins on LinkedIn: How brand Barbie is a masterclass in reinvention, Tracksuit

Tina Rubin on LinkedIn: Barbie movie marketing is killing it. Congrats to my friends at Mattel…

Opinion: Barbie Maker Mattel Falls Short in Latest TV Ad

Karen Taylor - Director - Mattel, Inc.

The Joy of Marketing Barbie--a Pop Culture Icon

Ynon Kreiz on LinkedIn: Mattel introduces first Barbie doll representing a person with Down…

John Cass on LinkedIn: Mattel brand chief on 5 ways Barbie changed its marketing model forever