How Pit Viper Built 'Party Mountain' Out of Potty Humor and '90s Nostalgia

The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, retro vibes, and just a few flamethrowers.

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Wenjing Yang on Instagram: 🛒A series of illustrations for @wireduk 's online coverage of 's Black Friday and Cyber Monday deals. Enjoyed curating a variety of objects, and it's satisfying to see

How Pit Viper Built 'Party Mountain' Out of Potty Humor and '90s Nostalgia

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No, I didn't dust off a climbing slide from the 80s. My friend just rocks the hell out of his old school Oakleys while pulling down in 2017. : r/climbing

How Pit Viper Built 'Party Mountain' Out of Potty Humor and '90s Nostalgia