PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.
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PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
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Billings, Have You Seen This New Holiday Soda? It's SUPER WEIRD
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Slideshow: PepsiCo bets on beverages, better-for-you and bold flavors, 2019-12-11
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Pepsi made a limited apple pie-flavored cola and there's just one way to get it
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air up® Starter Set
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PepsiCo Breaks Out The Bubbly With $3.2 Billion Deal For SodaStream : NPR
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Why PepsiCo's and Coca-Cola's Alcohol Drinks Worry Health Experts - The New York Times
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How Bottled Water Became America's Most Popular Beverage
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PepsiCo Naked Juice No Sugar Added Non-GMO Rainbow Machine Fruit Smoothie 15.2 fl oz bottle, Premium Juice
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SodaStream Announces The Launch Of bubly drops™, The First North America Partnership Since Joining PepsiCo
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Full Annual Report (8 MB) - PepsiCo
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PepsiCo recyclefornature social media campaign
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Scent-Based Bottled Water Maker SZENT Prepares Relaunch
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About PepsiCo
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What Makes the Air Up Watter Bottle So Unique? + FTC Cracks Down on Food Industry Influencers – Xtalks Food Podcast Ep. 137 - Xtalks
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PepsiCo Inc - Finpedia