The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Truth About Elf On The Shelf

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Elf on the Shelf': How a family tradition grew to a global Christmas enterprise, Cobb Life Magazine

Husband put Elf on the Shelf in an X-rated position

The Elf was a lot harder to get on your Shelf this year

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Company Behind Elf on the Shelf's Christmas Domination - Bloomberg

MacKid Reviews! The Elf on the Shelf's Magical Holiday Journey

The Elf on the Shelf® Was Only the Beginning: Unveiling The Lumistella Company's Santaverse™, Its Stories, Characters and Products - Spring Fair 2025

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf