Izumi Tonic Strengthening & Thickening Rice Water Shampoo - shu uemura

Shop shu uemura’s Izumi Tonic Shampoo at Sephora. This shampoo gently cleanses, repairs, and visibly thickens fragile hair.
Shop shu uemura’s Izumi Tonic Shampoo at Sephora. This shampoo gently cleanses, repairs, and visibly thickens fragile hair.

Izumi tonic by shu uemura Dry and thinning hair care

15 Rice Water Shampoos and Treatments in 2023 to Nourish Your Hair: Briogeo, Mielle, Pattern

Izumi Tonic Strengthening Conditioner

izumi tonic strengthening energizing water

Anti-breakage rice water treatment inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water. Infused with rice water and ceramide, this lightweight watery texture, suitable for sensitive scalps, has strong anti-breakage properties for 10x stronger hair after one use. After 28 days, hair is revealed as more beautiful: hair feels smooth, silky and looks shiny & healthier.