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Art Leiby started The Lerepco IT Group in New Jersey in 2013. With over 35 years of IT experience, he knew how to deliver fantastic service for his clients. What he didn’t know was marketing. Sure, he used a marketing firm. But as Art’s wife and soon-to-be VP of Business Development, I would get mad at him and say, “Look at the newsletter they’re producing for you! It’s boring and doesn’t speak to the marketplace!” I knew he had to do something different. % % %

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