Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses

‘Attention’, please – there’s a new world-beating Korean outfit in town – and all 5 of the girl group’s teenage members have already been signed to competing luxury labels
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
In case you’ve been living under a soundproofed rock, there’s a new group of Korean darlings in town – NewJeans just broke the Guinness World Record as the fastest K-pop act to reach 1 billion Spotify stream. They pulled it off in 219 days – since their debut “Attention” last July – unseating BTS, the

How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and

Meet new K-pop girl band NewJeans: Minji was in a BTS' MV with Ed Sheeran, Haerin has been compared to Blackpink's Jennie, and Hyein loves Harry Potter … but what about Hanni

Meet NewJeans, K-Pop Girl Group That Broke BTS' Guinness World Record

Meet NewJeans, K-Pop Girl Group That Broke BTS' Guinness World Record

NewJeans: New Music, Minji, Hanni, Danielle, Haerin, Hyein Interview

Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses

How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and