K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co : Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

Levi's Bets on DTC; Won't Scale Back Photo Shoots

Levi's

Step Into the World of NewJeans

How K-Pop Group NewJeans Became an Overnight Fashion Favourite

NewJeans' Hanni Is a Rising K-Pop Star: Age, Debut Details

NewJeans is now the ambassador of Levi's

Levi's Unveils a 501 Anniversary Experience in San Francisco

South Korean girl group NewJeans celebrates 150th anniversary of Levi's 501 with fashion range

230521 NewJeans Twitter Update - NewJeans @ LIVE IN LEVI'S 👖❤️✨ : r/ NewJeans

Levi's Asia sales up 12 percent as growth declines in Americas, Europe - Retail in Asia

NewJeans Just Dropped 2 New Stylish Music Videos — 'Super Shy' & 'New Jeans