Too Faced announces TikTok star Sara Echeagaray as first creative director in residence - Glossy
![Too Faced announces TikTok star Sara Echeagaray as first creative director in residence - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2023/05/presented-by-glossy-1.001.jpeg?w=924&h=520&crop=1)
Every brand is vying for Gen Z's dollars, likes and eyeballs, and Too Faced has established a new role devoted to doing so. The makeup brand has appointed actor and TikTok star Sara Echeagaray as its first-ever creative director in residence.
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Sara Echeagaray becomes the first-ever creative director in residence of makeup brand Too Faced 💄
POPSUGAR on Instagram: The daughter of Mexican immigrants, Sara Echeagaray is from McAllen, TX — a border town that simultaneously made her feel closer to her parents' culture and distant from her
sara echeagaray on Instagram: this past week i had the pleasure of visiting @esteelaudercompanies in NYC, not only as a content creator but as well as @toofaced's Creative Director in Residence to
sara echeagaray on Instagram: this past week i had the pleasure of visiting @esteelaudercompanies in NYC, not only as a content creator but as well as @toofaced's Creative Director in Residence to
We had the best time celebrating our new Creative Director in Residenc
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Too Faced Sara Echeagaray Lip Injections Maple Syrup
last week with @toofaced 💗
Why Too Faced Hired A TikTok Star As Its Creative Director
Meet Sara Echeagaray, the Latina Injecting Gen Z Vibes into Too Faced Cosmetics
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Too Faced Sara Echeagaray Lip Injections Maple Syrup