PepsiCo launches hemp energy drink in the US, carving out new direction for the category

PepsiCo’s energy drink Rockstar is launching Rockstar Unplugged: ‘a new kind of energy drink which focuses less on providing a big hit of energy and more focus on enhancing good vibes’.

PepsiCo launches hemp energy drink in the US, carving out new direction for the category

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PepsiCo Launches Hemp Energy Drink In The US, Carving Out, 59% OFF

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Pepsico - Food