Porsche Investing in Augmented-Reality Head-Up Displays
![Porsche Investing in Augmented-Reality Head-Up Displays](https://hips.hearstapps.com/hmg-prod/images/1-track-interface-ghost-driving-1537208944.jpg)
Porsche and Hyundai invest millions in a startup to get bigger, better head-up displays for everything from navigation to the racetrack.
![](https://www.autolist.com/6tuem73u73an/2el07cQ8PjyqEVcuHOJnjq/5f70a7b516846237589ea24d43659805/heads-up_display_hero-image.jpg)
Heads-Up Display: What Is It and Which Cars Have It?
![](https://resources.formula-e.pulselive.com/photo-resources/2022/11/10/dec57946-f6c3-4ae2-bada-19aba57d3d27/av1SiiSb.png?width=1440&height=810)
How AR and VR are revolutionising the car industry
![](https://miro.medium.com/v2/resize:fit:1400/0*fcpTcDWAOtA42PLJ.png)
How Augmented Reality (AR) is Changing the Automobile Industry, by echo3D
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Porsche Mixed Reality Product Presentations Info
![](https://edgecast-img.yahoo.net/mysterio/api/73797AEDD0B61FC48654510EB76C871DC64356EC3921FC58C61A09BA9351DB2C/autoblog/resizefill_w1200_h720;quality_85;format_webp;cc_31536000;/https://o.aolcdn.com/images/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1280x849+0+70/resize/628x417!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/midas/3a41bffcb1e25276a20788956ca811b1/200958850/GhostDash-HUD-Kickstarter-001.jpg)
Novel head-up display aims to improve lap times with video-game-like ghost car [w/video] - Autoblog
![](https://newsroom.porsche.com/.imaging/mte/porsche-templating-theme/image_1290x726/dam/pnr/porsche_newsroom/Produkte/911/1-Mio.-911/911-in-New-York/New-York/b-One_Millionth_911_NYC_021.jpg/jcr:content/b-One_Millionth_911_NYC_021.jpg)
Porsche invests in US start-up Urgent.ly - Porsche Newsroom
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WayRay Augmented Reality HUD for Porsche
![](http://cdn.carbuzz.com/gallery-images/1600/1116000/900/1116933.jpg)
Cutting-Edge Holographic Head-Up Displays Are The Future Of Driver Instrumentation
![](https://miro.medium.com/v2/resize:fit:1400/1*fzJ70r7vIgnUjIu5TtJX4Q.jpeg)
Porsche's Augmented-Reality HUD in the Macan EV, by Luna Wolfe
![](http://www.researchinchina.com/UpLoads/Article/2021/HUD%206.png)
Automotive Head-up Display (HUD) Industry Report, 2021 - ResearchInChina
![](https://image.cnbcfm.com/api/v1/image/104864827-WayRay_AR_infotainment_2.jpg?v=1529476875&w=1600&h=900)
WayRay uses augmented reality to turn driving into a video game