BMW's new flat logo is everything that's wrong with modern logo design - The Verge

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Thank you to the designers : r/DesignDesign

What's Wrong With the New BMW Logo? – PRINT Magazine

BMW delves into history as it unveils first new logo since 1997

Wondering why brands are updating their logos to flat design? We have the answer for you!

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BMW's new flat logo is everything that's wrong with modern logo design - The Verge

What's Wrong With the New BMW Logo? – PRINT Magazine

New BMW logo stays true to today's design language

Transform magazine: Wide of the marque - 2022 - Articles

Every automaker with a new logo: Cadillac, Porsche, and Jaguar Land Rover