Taylor Swift's 'Midnights' social media promo was weird, right?

Taylor Swift's 'Midnights' album launched with the help of , Spotify, TikTok, and even the NFL, leaving a lot of fans (like us) confused.
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Midnights - Wikipedia

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Taylor Swift's 'Midnights' social media promo was weird, right?

Midnights - Wikipedia

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Taylor thanks fans for helping Midnights break the record for most streamed album in a single day : r/TaylorSwift

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Analyzing Taylor Swift's “Midnights” Fans on Social Media – Audience Studies – Participatory Culture of Fandom