Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's

When UGC goes wrong: A case study of the Grimace shake trend

McDonald's Grimace Is Taking the Internet by Storm

Viral Grimace shake trend helped boost McDonald's sales

McDonald's

McDonald's Grimace shake trend boosts restaurant's Q2

In dedication to Grimace's birthday today, here's a classic ad from 19

McDonald's

I don't think I've seen #Grimace ina McDonald's commercial in nearly 20 years. Why do they suddenly care about him again? #GrimacesBirthday - iFunny Brazil

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's bet on viral success with its Grimace shake. TikTok users are pretending it killed them