Nestlé looks to expand its global reach with two big moves involving Baci Perugina and Damak, 2016-03-02, Candy Industry
Nestlé is putting a renewed focus on the Italian brand Baci Perugina, saying it plans to significantly invest in the brand to further strengthen this iconic Italian chocolate on the world stage. And, Nestlé USA is bringing Nestlé Damak — a treasured Turkish premium chocolate brand with more than 80 years of rich, delicious pistachio chocolate history — to the U.S. market. Making Baci Perugina a global brand Nestlé says it plans to invest more than €60 million into Baci Perugina in the next three . . .
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